Author Archive | Carol

Three Useful SEO Tools

One pillar of Search Engine Optimization is using the right keywords on your website.  The problem is that not a lot of marketers understand the importance of keywords in Search Engine Optimization. Unfortunately they they are the ones that control and brief the web designer to get their website up and running. Fortunately, there are […]

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Traffic Tactics and Motivation

Phew, another busy day. I’ve been working on my presentation for our next Melpies Workshop tomorrow. It’s going to be big. We will be focusing on traffic and I will be revealing some sneaky tips and tactics that I have been learning about from a top affiliate Internet Marketer. He only makes rare appearances on […]

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What is the Cost of Customer Acquisition?

I was recently reviewing a PPC Marketing campaign by trying to compare the cost of recruiting customers to our main database via three of our branded websites.   I compared three  separate PPC campaigns, each with different objectives and each that ran over different time frames.  The results were fascinating. Campaign 1: Involved having a dedicated  email database marketing campaign to sign […]

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Top 10 Essential WordPress Plugins

Any top ten list is bound to be contentious and this list is going to be no different.  There are an amazing array of WordPress plugins available. This list concerns itself with essential plugins. Most are related to security, spam protection, and search engine optimization. Some plugins suit some themes better than others. For example, […]

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Is Your Media Agency Ripping Your Off?

Our media agency recently gave me a big long list of keywords so we could start a search engine marketing (SEM) campaign to drive traffic to our site. The list was long, very very long.  It took about 6 A3 pages to print the list off and the search terms were related to our brand, […]

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Learn Internet Marketing

Curious about Internet Marketing?  Want to learn how to create a viable business that makes money while you sleep?  It really is possible.  James Schramko, a genuine underground superaffiliate Internet Marketing Guru who lives and breathes Internet Marketing, is living proof. Apart from providing search engine optimization solutions to business, he also provides a private […]

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Disclosure: I am affiliated with some of the products recommended and earn an income from my recommendations - generally enough for a cup of coffee.