Tweet Google announced a substantial change to their search algorithm four days ago. Usually Google’s search algorithm changes are much smaller but this time the change impacts 11.8% of Googles search queries. This is in alignment with Google’s goal of ensuring that they only return the most relevant of content. Google are targeting low quality sites [...]
Tweet Once you overcome the technical hurdle of getting your website up and going, the next major hurdle is how to get eyeballs looking at your website. You can have the most fantastically designed website in the world but design doesn’t really matter if you aren’t getting people to your site. Once you get people [...]
Tweet One pillar of Search Engine Optimization is using the right keywords on your website. The problem is that not a lot of marketers understand the importance of keywords in Search Engine Optimization. Unfortunately they they are the ones that control and brief the web designer to get their website up and running. Fortunately, there [...]
Tweet I was recently reviewing a PPC Marketing campaign by trying to compare the cost of recruiting customers to our main database via three of our branded websites. I compared three separate PPC campaigns, each with different objectives and each that ran over different time frames. The results were fascinating. Campaign 1: Involved having a dedicated email database marketing campaign to [...]
Tweet You’ve got your website up and running and you have done the hard stuff and put loads of content on your site. Your website is search engine optimized and you have web analytics installed on your website so you can see how many visitors are on your site. Problem is, only a few people [...]
Tweet Our media agency recently gave me a big long list of keywords so we could start a search engine marketing (SEM) campaign to drive traffic to our site. The list was long, very very long. It took about 6 A3 pages to print the list off and the search terms were related to our [...]
Tweet In order to get your website to rank number 1 in google, or another other search engine, you may need to look at increasing the number of backlinks to your website. What are backlinks? Backlinks are links from other websites that point to your website. Why backlinks? Because backlinks are an indicator or the [...]
Tweet On Christmas Day Facebook became the most visited site in the US on Christmas Eve and Christmas Day, according to Hitwise. This is the 1st time a site has surpassed Google as being the most visited site in a day. Such is the power of Facebook. A quick look at the statistics tells me [...]
Disclosure Statement: I am affiliated to the products recommended on this website.
All rights reserved. Copyright © EffortlessInternetMarketing.com 2011