Once you overcome the technical hurdle of getting your website up and going, the next major hurdle is how to get eyeballs looking at your website. You can have the most fantastically designed website in the world but design doesn’t really matter if you aren’t getting people to your site. Once you get people to [...]
From the category archives:
Driving Traffic
One pillar of Search Engine Optimization is using the right keywords on your website. The problem is that not a lot of marketers understand the importance of keywords in Search Engine Optimization. Unfortunately they they are the ones that control and brief the web designer to get their website up and running. Fortunately, there are [...]
I was recently reviewing a PPC Marketing campaign by trying to compare the cost of recruiting customers to our main database via three of our branded websites. I compared three separate PPC campaigns, each with different objectives and each that ran over different time frames. The results were fascinating. Campaign 1: Involved having a dedicated email database marketing campaign to sign [...]
You’ve got your website up and running and you have done the hard stuff and put loads of content on your site. Your website is search engine optimized and you have web analytics installed on your website so you can see how many visitors are on your site. Problem is, only a few people are [...]
Our media agency recently gave me a big long list of keywords so we could start a search engine marketing (SEM) campaign to drive traffic to our site. The list was long, very very long. It took about 6 A3 pages to print the list off and the search terms were related to our brand, [...]
In order to get your website to rank number 1 in google, or another other search engine, you may need to look at increasing the number of backlinks to your website. What are backlinks? Backlinks are links from other websites that point to your website. Why backlinks? Because backlinks are an indicator or the popularity [...]
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