In order to get your website to rank number 1 in google, or another other search engine, you may need to look at increasing the number of backlinks to your website. What are backlinks? Backlinks are links from other websites that point to your website.
Why backlinks? Because backlinks are an indicator or the popularity or importance of your website. Consider that if your site is important and popular, the more trustworthy your site is likely to be. Trusted sites are therefore more relevant and more likely to be ranked higher in search engines such as Google. Relevance is a critical point, because the success of Google is hinged upon enhancing the user experience and that means making sure the searcher will find the most relevant content to their search.
Backlinks could also be said to increase the relevance of your site. If you are a small business wanting to be found amongst the billions of websites, using backlinks as one of the many strategies you employ will help boost your rank in Google.
One rule of thumb is to understand that not all backlinks are created equal. It is not just quantity of banklinks, it is also quality. If you do decide that you want to employ a backlink strategy you need to make sure that some of your backlinks are of good quality. So what constitutes good quality? The link to your website should contain the keyword (or phrase) you want to rank for and the theme of the site that links to your is the same.
How do you know how many websites have backlinks to you? Simple! All you do is go to Google and type in link:yourdomain.com and Google will tell you what sites have inbound links to your site. So if you are focusing your efforts on backlinks, you will be able to see if your link strategy is working and that your links are recognised.
Follow the link to find out more about the importance of backlinks.
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