At our last Melpies Meeting on Sunday 7th February, we covered of keyword research. Keyword research is one of the most critical pieces of the puzzle in achieving success online. In fact, research is the foundation of any marketing program. Do this wrong, and you will struggle to get the right traffic and traffic that converts.
Some tips covered at the meeting included:
- How many sponsored ads are displayed – are there buyers in the market? If so this is a good sign as it means your market is commercially viable.
- Consider the competition – if there are millions of search results it is going to take a very long time to rank very highly in google. Ideally you want less than 30,000 search results.
- Think laterally and use related keywords
- Use long-tail keywords that are 3 or more words long- these are more targeted
- Be relevant. Put yourself in the mindset of the buyer. Consider what would you type into Google if you were looking to buy something. For example, if you were looking for advice on how to save money to go on a holiday, you wouldn’t be searching for the term “cheap weekends away” – a buyer typing in this term is most likely going to be looking for locations where they can have a cheap weekend away.
- Use buying terms – words such as cure, stop, fix all suggest that the searcher is looking for a solution to a problem. You can bet if this is the case, they are more likely to be in a buying mind-state.
Keyword research is a simple process but it is amazing how many people get it wrong. We did a couple of case studies of some websites and found that many had some fundamental flaws. Some of the keywords used were too broad, the headings did not match the keywords. The PPC ad campaign for the website was also not specific to buyer needs and used different search terms to the rest of the website.
The process of finding the right keywords is relatively simple. It can be done manually by looking within various Google tools or it can be more automated by using a Micro Niche Software program. The good thing with software, is that you don’t have to go looking in various places to do your research. Your searches are automatically saved so you can refer back to them at a later time. If you would like to find out more about Finding Niche Keywords, then check out these free videos of the software in action by clicking on the above link.
As noted in my post in June 10, I have moved away from using Micro Niche Finder in favour of Market Samurai.