If you think that the good old press release is just, well, old — then it’s probably time for you to take another look at this popular old school marketing tool. It has transcended traditional media to become an effective instrument for internet marketing, but not without a bit of a makeover. Today, the [...]
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Google announced a substantial change to their search algorithm four days ago. Usually Google’s search algorithm changes are much smaller but this time the change impacts 11.8% of Googles search queries. This is in alignment with Google’s goal of ensuring that they only return the most relevant of content. Google are targeting low quality sites which [...]
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One pillar of Search Engine Optimization is using the right keywords on your website. The problem is that not a lot of marketers understand the importance of keywords in Search Engine Optimization. Unfortunately they they are the ones that control and brief the web designer to get their website up and running. Fortunately, there are [...]
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In order to get your website to rank number 1 in google, or another other search engine, you may need to look at increasing the number of backlinks to your website. What are backlinks? Backlinks are links from other websites that point to your website. Why backlinks? Because backlinks are an indicator or the popularity [...]
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