For years, its been touted that television is on the way out. While the debate rages on, what is clear is that media audiences are becoming increasing fragmented. Its no secret that people are spending a lot more time online and this trend is set to continue with the announcement of Google TV.
So what is Google TV? Basically it is a web-powered TV with a full web browser directly on your TV screen. You can browse for the things you want to watch – anything, anywhere, anytime (instant gratification at your fingertips), and in any language.
This is not going to be good news for Pay TV companies but it will be good for subscribers. Television stations will need adapt to this new medium and adapt to a new type of hybrid audience. Brands could well benefit with this because it means that ads and particularly rich media ads will have more stickiness and an integrated audience.
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