I was recently reviewing a PPC Marketing campaign by trying to compare the cost of recruiting customers to our main database via three of our branded websites. I compared three separate PPC campaigns, each with different objectives and each that ran over different time frames. The results were fascinating. Campaign 1: Involved having a dedicated email database marketing campaign to sign […]
Any top ten list is bound to be contentious and this list is going to be no different. There are an amazing array of WordPress plugins available. This list concerns itself with essential plugins. Most are related to security, spam protection, and search engine optimization. Some plugins suit some themes better than others. For example, […]
If you have been thinking about having a website created, here’s a big tip! Make sure the website design company you select lets you have access to your web analytics account or at the very least creates an account specifically for you. If they refuse to do so, tell them you will create an account […]
You’ve got your website up and running and you have done the hard stuff and put loads of content on your site. Your website is search engine optimized and you have web analytics installed on your website so you can see how many visitors are on your site. Problem is, only a few people are […]
Our media agency recently gave me a big long list of keywords so we could start a search engine marketing (SEM) campaign to drive traffic to our site. The list was long, very very long. It took about 6 A3 pages to print the list off and the search terms were related to our brand, […]
Curious about Internet Marketing? Want to learn how to create a viable business that makes money while you sleep? It really is possible. James Schramko, a genuine underground superaffiliate Internet Marketing Guru who lives and breathes Internet Marketing, is living proof. Apart from providing search engine optimization solutions to business, he also provides a private […]
At our last Melpies Meeting on Sunday 7th February, we covered of keyword research. Keyword research is one of the most critical pieces of the puzzle in achieving success online. In fact, research is the foundation of any marketing program. Do this wrong, and you will struggle to get the right traffic and traffic that converts. Some […]
In order to get your website to rank number 1 in google, or another other search engine, you may need to look at increasing the number of backlinks to your website. What are backlinks? Backlinks are links from other websites that point to your website. Why backlinks? Because backlinks are an indicator or the popularity […]
A new research report predicts that mobile phones will outstrip PCs as the most common way to search the web by 2013. This is because it is expected that the number of mobile smartphones and browser equipped enhanced phones will outstrip the number of PCs. Its a fairly aggressive projection but if it were to […]
While working this website and planning our next meeting, Ray mentioned that we really needed a form on this website so we could get members to register their attendance. The concern was that attendences at our meeting have been rapidly growing and the seating capacity at our venue is limited to 24. Despite my very […]
